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Brand Identity – Branding Your Identity on the Internet Using New Media

admin@irepagent.com (Paul McGowan) — Mon, 27 Apr 2009 02:09:46 GMT

Branding your identity on the Internet is critical for the success of any product or service in today’s high tech, new media marketplace. Meeting the challenges of branding your identity on the Internet through new media channels such as social media websites and blogs can be frustrating, that is unless you have a road map.

iRep Agent knows Identity Branding, and we know the Internet
There’s more to brand identity than a slick logo or smart byline, of course these are great assets that help in identity branding, but it’s going take more than this to create a well known brand name on the Internet. Building a website is another great asset, it shows potential buyers and clients that your serious about your brand and helps in building brand awareness and brand equity.

iRep Agent (iRepAgent.com) knows how to brand your name (be it product or service), we know how to create the buzz around your brand and we know how to use the Internet to leverage new media in a way that will help you create brand equity, which can last for years. Learn more: http://www.irepagent.com/Buzzing_Your_Brand.aspx.

The 7 P’s of Identity Branding, old school style
The new branding mantra is social media. Building brand awareness in today’s ever changing Internet driven world is a serious challenge, even for the most seasoned marketing companies. iRep Agent was born on the Internet, we are children of new media and we grew up with the technology that now drives the marketing world. If your thinking about launching a new product or service, or if your trying to reinvent an existing brand you need to know the right media channels where you can get the most bang for your advertising buck.

Getting a better understanding of Social Media
The one constant with all of the variables which make up social media is the bottom line, monetization. Discovering the different types of social media will help you to understand where your company might start, or if you’re already working in social media, but not seeing expected the results your iRep Agent can help you clarify you’re goals and help to structure future social media and networking efforts. Learn more: http://www.irepagent.com/SocialMedia_Marketing.aspx.

Contact iRep Agent today, we’ll give you a free and complete brand overview of our brand identity and brand building services. We’ll help you build brand identity guidelines and give you some quick brand building tips that you can start using right away such as sharing your customers stories through brand testimonials and case studies that enhance your brand equity.

iRep Agent
411 E. Huntington Drive
Suite 107-174
Arcadia, Ca 91006
(626) 282-8648
clientsupport@irepagent.com
http://www.iRepAgent.com

iRepAgent.com and Social Media Marketing (SMM)

admin@irepagent.com (Paul McGowan) — Tue, 23 Dec 2008 05:52:01 GMT

iRep Agent and Social Media Marketing (SMM), sometimes referred to as Social Networking Marketing helps you to build your own network of people, family, friends and colleagues. Social Media Marketing is what can be called the "slow burn effect", where you start with an idea or strategy then pass it along to people you already know, who in turn pass it along to people they know.

Creating Your Social Media Marketing Strategy with iRep Agent
The term social media can be a bit confusing as social media encompasses many different components. Social media can be a blog, or a video site, social media can be a bookmarking site or social site such as Facebook or MySpace. How ever you look at the term ‘social media’ the advantages for your company in utilizing one or more forms of social media can be a great benefit. Get with an iRep Agent today, we’ll set you in the right direction, go to http://www.iRepAgent.com for more information.

Getting a better understanding of Social Media
The one constant with all of the variables which make up social media is the bottom line, monetization. Discovering the different types of social media will help you to understand where your company might start, or if you’re already working in social media, but not seeing expected the results you’re iRep Agent can help you clarify you’re goals and help to structure future social media and networking efforts.

Getting you’re Blog on…
If you’re not blogging by now then you probably just don’t get it, or you may actually think there is nothing a blog can do for you’re business. Bottom line, if you don’t have a blog then you’re competitors have one up on you (at the very least). iRep Agent is going to show you how simple and inexpensive building a blog can be, were also going to show you the enormous benefits that can come from blogging. Before you do anything in social media, get you’re blog on!

Get started at iRepAgent.com today
The great part about working with an iRep Agent (http://www.iRepAgent.com) is that you get so much more than just a great reputation for you and your company. You get piece of mind, you also get a dedicated and motivated Agent who will personally oversee your account, much like an account manager only better and more committed to helping you’re company achieve incredible results in social marketing.

Contact iRep Agent by emailing: clientsupport@irepagent.com or visit our website at: http://www.iRepAgent.com.

The SEO Mechanics Of HTML

admin@irepagent.com (Paul McGowan) — Fri, 28 Nov 2008 05:11:05 GMT

I was asked recently by a senior programmer for a large publishing company if I thought meta tags were still relevant. I was very surprised but not at the question, my surprise was at the person asking the question. Because after all, it was a senior programmer and don’t programmers spend like 24/7 on the Internet? The bottom line is that websites are just getting so complicated; having one person on staff to take care of all your website related needs isn’t always possible or at least prudent anymore.

What Google Thinks About Your HTML
HTML, it’s the foundation of your website. It doesn’t matter what type of website you’re running, if your HTML doesn’t work, then your rankings will be affected! Here’s why, there are so many different combination's of computers, operating systems, browsers and Internet speeds the only way to be sure your site is working properly all of the time (or at least most of the time) is to make sure your HTML is as close as possible to being W3C compliant.

Here’s the challenge to having clean or compliant HTML, once you start coding your project (adding scripting such as PHP, JSP or JavaScript) the HTML becomes less important. Especially if you’re using WYSIWYG HTML editors like Dreamweaver of FrontPage. These are notoriously bad HTML programs even though they seem so easy to use. Beware, there is a trade off, and that trade off is ultimately the poor quality of your websites HTML. Back to coding, when you’re in the coding stages of web development an important thing to have in order to ensure quality assurance is an HTML spot check every now and then. The best part is anyone can do this and it’s absolutely free by going to http://validator.w3.org and pasting or typing in the URL of the page you want to check.

Some of the most common errors you may find when using the W3C HTML validator will be little things like no alt tags, long URL strings and Flash movies or objects like navigation. These can be cleaned up with relative ease and shouldn’t be any reason to get worried. However, if your seeing problems such as XHTML errors or DOCTYPE declaration, then you may have a more serious problem that can come back to bite you when you start to optimize your website.

Another way to find errors and optimize your HTML is to follow Google’s sitemap guidelines; Google has some great tools that will show you where the problems are with your HTML and let you know when you have been properly corrected your websites HTML issues. You can get the Google sitemap admin for free at http://www.google.com/webmasters/start. And the answer to the question "what Google thinks of your HTML" can be answered in the Google sitemap admin.

Securing Your Online Reputation

admin@irepagent.com (Paul McGowan) — Tue, 18 Nov 2008 05:00:54 GMT

Search Engine Reputation Management; the concentration of effort and resources geared towards protecting and enhancing your reputation on search engines such as Google, Yahoo and MSN/Live. There are several paths you can take to achieve positive results in this area, but the cost of each path can vary greatly depending on which company you choose to guide you along. iRep Agent (http://www.iRepAgent.com) is the best solution to secure your Search Engine Reputation.

Most companies that specialize in SEO will tell you to pay them a certain amount of money up front, such as a retainer and then they will work on improving your website rankings. But those same SEO companies usually have one stipulation; don’t expect anything for 3 to 6 months. While other companies which specialize in SEM will tell you that buying ad space on the search engines is the best way to get your products or services out there. You may get business right away but the short term costs will do nothing to provide long term solutions for your search engine reputation management.

What does talking about SEO and SEM have to do with your reputation on the search engines?
Allot, but not everything. You see, while you can buy ad space and work on optimizing your website, all of that will mean very little when you see an independent website show up in the search results talking bad (or worse flat out lying) about you or your company. Neither you’re SEO nor your SEM company is going to be much help when that happens, and that’s what makes your iRep Agent so much different. We work for you all month long, everyday were out searching the Internet making sure that your name and reputation is being both protected and enhanced!

Beware...The Upsale "Donut + Coffee $1.99"
The upsale, it’s so common today that even the guy at 7/11 asked me if I wanted a donut with my coffee, then pointed to a sign on the counter that read donut and coffee $1.99. For those who only buy your coffee at Starbucks; 7/11 coffee is usually less than $1.00 (unless you buy the mega cup), and that would put the price of a donut at around 99 cents. I don’t know what Dunkin Donuts is charging for a donut nowadays but it can’t be more than $1.00. In other words, my 7/11 friend wasn’t giving me a deal, the cost of coffee and a donut IS $1.99, just because they package them together and make a sign for the counter doesn’t mean they are giving a discount. The point here is that the upsale is just a big game (con if you will) trying to get you to buy things you don’t need or want because you "think" you might be saving a little money. As my friend at 7/11 pointed out, someone in marketing told us to put that sign on the counter and I’m supposed to point to it everytime I sell a cup of coffee.

Too many SEO companies are jumping into the Internet reputation business because it seems like a quick way to gain some new clients, and since it’s such a new industry most business owners simply don’t know what they really need to protect their online reputation. So the sales people at the SEO companies are now being taught to throw out the new buzzwords like "reputation management" and "corporate reputation management" in order to sound more like a reputation manger than an SEO salesman. What the typical SEO salesperson (turned corporate reputation management expert) will try and sell you is a "fully upgradable" package, sprinkled with really important sounding words like "inoculation" and "exploration" to fool you into thinking they are doing something more than just basic SEO.

Don't Be Fooled!
Don’t be fooled by SEO guy turned online reputation management expert, there is allot more to it than simply increasing page rank and search engine placement. When you fill out the contact form or call an iRep Agent we will go more into detail about why and how we are different from the rest, different because we truly care about each and every iRep client, and different because we will never try and sell you an upgrade.

What's Your Reputation Worth?

admin@irepagent.com (Paul McGowan) — Tue, 11 Nov 2008 04:42:14 GMT

We help you develop, implement and maintain the valuable reputation you need to grow long term success on the Internet regardless of what type of product or service you provide. At iRep Agent we understand that your name has intrinsic value which allows your company or service to command fair or above fair market value. And you don’t necessarily even need a website to build and enhance your good name, especially for those who have famous names from sports, music, movies or other professions which attach a value to ones name.

What we do at iRep Agent is manage a persons or companies reputation that is attached to their good name. One example would be the name Coca Cola ®, if the company Coca Cola were to sell, then a good portion of the asking price would be the actual name Coca Cola. The same goes for you and or your company, but there is one difference; the Internet can be a very unforgiving place for you and your reputation. There are freedom of speech laws that make it close to impossible to stop an individual from making any sort of crazy accusation, or fabricating lies for the sole purpose of trying to destroy your character and reputation. If a person were to exhibit this type of reckless behavior outside the Internet, it would simply cost too much money to spread the word, but on the Internet getting the word out is not only fast and simple, it’s actually free.

Your iRep Agent will help guide you through negative press and even help you to build a shield around your name and reputation before anyone has a chance to tarnish it, best part is were there 24/7 with ideas and strategies to Build, Enhance, Manage and even Restore your good Internet reputation.